TVS: Two-Wheeler Service App
A faster, clearer pickup & delivery experience for riders & customers
Automobile · India · Mobile App · Built for TVS Dealerships
02
Personas
Developed
02
Information Architecture
4+
Core
User Flows
02
Empathy Mapping
04
On-ground Dealer Interactions
15+
Product Owner Calls
02
Applications Designed
57
Information Architecture
30
Customer Screens
What We Heard
From Stakeholders
-
Need complete visibility into rider performance and daily operations.
-
Pickup delays directly impact customer satisfaction scores.
From Users
RIDERS
-
Frequent calls while riding create safety concerns.
CUSTOMERS
-
Lack of clarity on when their vehicle will be returned.
Challenges
Design Direction
Speed with Intent
Streamlined every action to help riders complete tasks efficiently, even during peak hours.
Clarity at Every Step
We used large cards, strong contrast, and predictable flows to remove cognitive load.
Trust Through Visibility
Live updates and service milestones created a transparent experience for customers.
Aligned Operations
Managers accessed real-time data without the friction of manual coordination.
Real-World Usability Testing
We visited TVS dealerships to test the rider app and gather real feedback
Experience Through Users’ Words
Rider Feedback
This app saves us so much time.
No more calling or checking WhatsApp.
Service Manager
We finally have visibility into
every rider in real time.
Client Feedback (Dealership / TVS Team)
This solution brought structure and speed to our service workflow. The team understood our challenges and delivered exactly what we needed.
Outcomes Achieved
By turning operational gaps into opportunities, the Rider App now brings structure, speed, and accountability to TVS’s service ecosystem strengthening customer satisfaction and dealership performance.
