Product &
Experience Design
We shape the entire product journey end to end, not just producing attractive screens. It starts by clarifying the product vision, the core value proposition, and the specific outcomes the team wants to achieve so every design decision can be traced back to a clear purpose.
Through discovery sessions and journey mapping, complex workflows are unpacked and reframed into simple, guided paths that reflect how real users think, behave, and talk.
The result is a modern, accessible interface system that works across devices and edge cases, with hands-on collaboration through development to ensure fidelity and room for evolution.
UX Strategy
Clear roadmaps that turn experience gaps into business wins.
What you get:
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Stakeholder alignment workshops to define UX principles and measurable outcomes.
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Journey audits and funnel analysis to identify highest-impact problems.
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UX roadmaps that prioritize experience improvements across releases.
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Information architecture and navigation for complex products.
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UX KPIs and decision frameworks for confident trade-offs.
CX & UX Design
Seamless journeys across every customer touchpoint.
What you get:
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Full customer lifecycle mapping from discovery to renewal.
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Unified flows for sign-up, onboarding, upgrades, and support.
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Consistent UI, content, and interactions across all channels.
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Orchestrated marketing, product, and service experiences.
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Elevated “moments that matter” to boost satisfaction and retention.
User Research & Testing
Real user insights to de-risk every product decision.
What you get:
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Targeted interviews, usability tests, and surveys with key audiences.
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Observation of real product usage and competitor behaviors.
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Synthesized insights, user types, and roadmap opportunities.
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Testing of concepts, prototypes, and live features pre and post-launch.
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Actionable artefacts: personas, journey maps, and prioritized backlogs.
UI & Visual Design
Distinct, scalable visual systems that drive clarity and trust.
What you get:
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Modern interfaces with precise hierarchy, typography, and spacing.
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Visual languages for simple flows to data-heavy dashboards.
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Complete state design: empty, loading, success, and error screens.
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Production-ready screens, specs, and assets for engineering.
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Build reviews to protect visual and interaction quality.
Motion Design
Animation that clarifies and engages, never distracts.
What you get:
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Custom motion language tailored to your brand and context.
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Micro-interactions for taps, transitions, and feedback states.
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Attention-guiding animations between views and layouts.
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Prototyped animations for stakeholder alignment pre-development.
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Documented principles for consistent motion across the product.
Design Systems
Reusable UI foundations that keep growing products cohesive.
What you get:
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Design tokens and foundations (color, typography, spacing)
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Component libraries with tokens, patterns, and clear naming.
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Usage guidelines with examples and accessibility rules.
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Governance models for ongoing evolution and contributions.
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Documentation and rollout: training and adoption reviews.
Featured Work
Two-wheeler Service App
A faster, clearer pickup & delivery experience for riders & customers
Automobile
Virtual Reality CMS
Automobile
Eka Design System & Tokens
A scalable design system ensuring consistency, & faster product delivery.
Design
